Why Twitter is Valuable to Your Business Marketing Plan

 Business marketing plans on social networking sites like Facebook and LinkedIn have been a boon to aspiring techno savvy businessmen. There are numerous success stories that have been made possible by this rewarding online market. The latest addition to this web based marketing plans is the micro blogging site, Twitter. Twitter is the 3rd largest social networking site next to Facebook and Myspace and averages more than 55 million users a month.

Twitter was initially looked up as a mere waste of time and energy when compared to its other counterparts. It has now gained momentum midst young entrepreneurs after its uses have been thoroughly explored. So before you get started, it is necessary to understand how a mere 140 character tweet can change your lives.

Researching

As mentioned early Twitter has a large online market, 55 million users per month is a large number by any standards. So to get started, you need to do a lot of research. And Twitter makes it pretty easy to search anything and everything that you want. From business tycoons to small scale traders, you can keep track of all the latest available marketing trends. Its advanced search options help you to localize your search so as to attract customers of your region. Further, Twitter’s real time search results would surprise you with its super fast findings.

Networking

Once you are done with all possible research, you can start networking with people of similar interests. Following people of similar interests helps in getting useful tips in running your business. Also you can label groups or organizations by using hash tags which will attract a lot of people of akin interests. By doing so you can slowly make your tweets to trend as a result of which, you will end up marketing your business on a higher scale.

Marketing

This micro-blogging site offers you mere 140 characters to express your marketing plans. But the good thing is, the numbers of tweets are infinite and this gives you a wide scope of implementing your marketing ideas. You just need to have a flare in expressing your ideas within the word limit given. By using key words, others can easily find your tweets and follow you. Yet another benefit of Twitter is its integration with various websites. The tweets that you post on Twitter can be seen and subscribed by people visiting your blog or website. There are a range of Twitter integrated applications for this purpose that helps you boost your business.

Twitter widgets can be used in marketing blogs and websites so as to appeal to customers throughout the world.

A range of Twitter tools like chirrup, tweet this, awebar, twitterfeed, etc have helped to integrate Twitter with various other blogs and social networking sites.

Customer service

Once you establish your business and start benefiting from the marketing plans of Twitter, you can also begin an effective customer service on Twitter. You can get to know the customer’s honest feedback by following their discussions on Twitter and keeping track of them. You can also have an effective customer service by responding to queries posted on your Twitter account. By doing so, you can win the hearts of your customers which further boosts up your business.

Conclusion

With so many advantages by its side, Twitter’s emergence into the field of business marketing has been a great leap forward. So, make the best use of the online market and multiply your business many folds. Before I conclude, I would like to share a tweet by Tony Hsieh, CEO of Zappos.com, who is one of the most-followed entrepreneurs on twitter.

“Good businesses figure out how to continuously add value. Great businesses figure out how to continuously multiply value”.

This is a guest post by Margaret, who is a blogger by profession. She loves writing on environment and technology. Beside this she is fond of books. She recently did an article on most expensive in the world. These days she is busy in writing an article on eco friendly bags.