E-Mail Marketing Goodness & First Hand Testimony To Split Testing

 I read a few blogs pretty religiously, despite a couple of them being pretty thin on content these days. One of my favorites, that I ALWAYS seem to get great value out of is ZacJohnson.com. I’ve followed Zac for a few years now and I have to say, I consistently get something thought provoking there.


Zac put up a post a couple of weeks ago that I’ve saved and actually read a couple of times since he posted it. It’s called How Split Testing Won The White House. It’s based on an article Zac read in Bloomberg Businessweek.


You need to take 10 minutes and read both of these…twice. They illustrate to a T how important split testing is. People know it, but hate to take the time to do it.


Don’t be one of those people!


Read both here…


Zac’ Post - How Split Testing Won The White House


Bloomberg Businessweek Article – The Science Behind Those Obama Campaign E-Mails


While you’re on Zac’s site, sign up to receive his updates and leave a comment on the post. You won’t regret getting regular content from him.

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