How To Take Advantage Of Social Media In Your Email Campaigns

 Technology and times change. In the past, just a decade or so ago, most correspondence and marketing was through the traditional mail, although people were just starting to realize the potential for the web. Back then, social media was still in its infancy and few could have foreseen just how important it would become. Today, more and more businesses are learning ways that they can combine their social media efforts and their email campaigns. It might sound foreign at first, but it is possible to bring these two things together.

Tools to Integrate Social Media and Email Campaigns

Imagine how helpful it would be to be able to have “Like” buttons on the email or newsletter content that you send out. People who received your information would be able to click on the button and let everyone in their friends list know. The marriage of social media and email could be a great way to improve your marketing, and fortunately, you no longer have to imagine.

You will find a few tools out there today that will be able to help you with this endeavor. One of the methods that many companies use to send out their newsletters is Mail Chimp. They’ve realized that the integration of social media and email is important, so they added tags that you can use in your emails. These tags are for Twitter, Google, and Facebook, as well as YouTube. If you have videos that go along with your email, the YouTube buttons can be very helpful!

Some of the other options that have similar features include Constant Contact, Campaigner, Vertical Response and My Emma. You will find that they often have tools that you can use to track the analytics and the effectiveness of the buttons as well. This will let you know where you are succeeding and where you might be able to use some improvement.

Which is Right for You?

Because there are a number of different options, it can be hard to find the one that is going to work for your small business’s social media needs. The best thing to do is see if any of them have free trials and test them. Look up some reviews of the individual tools as well, so you can get a better idea of how effective they are going to be. Once you find the solution you like though, you can be sure it’s going to make a difference!

Veronica Clyde is a tech writer at VPNServices.net – a place where you can read reviews about the best VPN providers. If interested check out a Private Internet Access review.